I'm more than ok with them wearing ordinary retail clothing. I just wish they'd a) dress them appropriately, and b) stop dressing them by theme.
Nicole: Animal print, furry coats
Serena: Blue cleavage dresses
Anne: Wrap dresses
Eve: sleeveless, short fitted dresses OR sheer blouses with tight, skinny leg pants, mylar optional
Will: paisley shirts, ugly vests
Sonny: plaid shirts
Melanie: Sloppy, off the shoulder knitted stuff, belt optional
Marlena: Matronly pant suits
Ben: Henley t-shirts and jeans
Doc McScruffins: Open neck shirts, jeans, his stupid shell necklace or scrubs
Kate's consistently best dressed - she's a bit out there, but she's meant to be. I read she supplies her own stuff.
Abby is hit and miss, I reckon 75% of the time she looks decent to very good, with 25% of the time being spectacular failures or completely inappropriate.
Less of the men make the list because a lot of them wear a suit most of the time (Lucas, Victor, Stefano, Justin) or generic casual stuff like jeans, shirt/sweater and jacket (Eric, Brady, John, Paul).